GREENDREAMS

Supporting hotels in taking action on climate change

As leisure and business travellers are becoming more conscious about the environmental impacts of their travel choices, they are looking at accommodation options with more sustainable operations as well as ways to reduce their own carbon footprint.

Is your hotel facing the challenge of guest expectations for sustainable operations, while trying to hold down costs?

GreenDreams, our carbon initiative for hotels, is essential for establishments looking to promote themselves in the responsible tourism market. By participating, your hotel can confidently claim that it is taking action on climate change.

FOR MORE INFO CONTACT:

Nishanthi Lambrichs | Carbon Advisor

Nishanthi specialises in carbon management of hotels. She works with the hospitality industry to measure, reduce and offset their carbon emissions.

Discover our GreenDreams Solutions:

CARBON FOOTPRINT


With the need for lighting, regular cleaning, laundering, catering, as well as heating and cooling, hotels contribute significantly to the tourism sector’s global carbon emissions. With this in mind, hotel owners and managers should be acutely aware of the desire for sustainable travel of their guests.  Travellers are increasingly choosing greener accommodation and greener travel, and hotels need to make their activities more sustainable and carbon efficient.

Many international hotels are now measuring and reporting their carbon emissions and setting goals for carbon reduction. Their initiative not only helps the environment, but also the hotels themselves,  by reducing costs, improving reputation, and ensuring a higher quality product and service. Investors, too, have started to demand information from hotels on their greenhouse gas emissions and corporate strategies for addressing climate risks.

THE BENEFITS FOR HOTELS:


  • Continuous monitoring: a carbon footprint allows you to monitor your climate strategy and make adjustments to continue to improve your carbon footprint.
  • Cost savings: You can identify carbon emission hotspots across your hotel's operations. Remember, emission reductions also mean saving money. (The less electricity you're using, the more money you're saving).
  • Becoming climate neutral: a carbon footprint is the first step to become a climate neutral hotel.
  • Map out an internal carbon price: Your current carbon footprint defines the internal carbon cost to your organisation. Reducing the footprint, reduces the cost. An internal carbon price is also used as a parameter to manage risks of future investments.
  • Become a sustainable business brand: Reporting your carbon footprint increases your reputation and profile as a sustainable hotel.

IN SHORT


Knowing your carbon footprint is important as it is the starting point for developing an effective climate change strategy for your hotel.

CARBON MANAGEMENT


Once your hotel has calculated its carbon footprint, strategies for reducing these emissions should be developed. If possible, targets can be set to help track performance. For instance, you may set out to reduce carbon emissions from electricity consumption by 10% by implementing energy efficiency measures.

Virtually all aspects of your hotel can have a reduced climate impact, including energy use, transportation, catering, procurement, waste and recycling etc.

In general, the nature and size of your hotel will influence how best to reduce its greenhouse gas emissions.

WE CAN HELP YOUR HOTEL TO:


  • Develop a Climate Strategy for your business to ensure that you are getting the most from your carbon management programme. This will ensure that you set appropriate and ambitious goals for your carbon management programme, and that distinct parts of your carbon programme are working together for maximum impact at minimum cost.
  • Set meaningful carbon reduction targets in line with climate science in order to future proof your business
  • Benchmark its climate performance compared to industry standards, or specific competitors
  • Assess carbon reduction opportunitie

IN SHORT


By reducing your hotel's carbon emissions you will save considerably on costs while reducing your impact on the environment and the climate.

CARBON OFFSETS


An increasing number of hotels around the world are going a step further by bringing their carbon impact right down to zero. This is possible by making use of carbon offsets. As a result, these hotels can offer their guests and conference delegates a climate neutral stay or meeting, often at no extra cost. In this way a hotel can brand itself and proudly proclaim to be climate neutral.

Many owners and managers of hotels and guesthouses in South Africa are keen to reduce their business’ impact on the environment, but often they don’t know where to start.

Our GreenDreams programme gives you all the tools to offset unavoidable greenhouse gas emissions. This allows you to meet your guests’ expectations for carbon neutral accommodation and sustainable conferencing facilities without compromising on their comfort.

8 GOOD REASONS TO OFFSET YOUR GUESTS' STAY


  1. It allows guests to green their travel: guests are becoming more responsible about their travel choices and offsetting is one way to allow guests to feel good about their travelling.
  2. It's what business are demanding: a growing number of companies are adopting bold sustainability initiatives. They are already including a requirement for 100% carbon-free meetings.
  3. It doesn't cost the Earth: the investment into offsetting is only a few Rands per bednight.
  4. It's easy: offset carbon emissions via GreenDreams and everything is taken care of.
  5. It raises guest & staff awareness: your guests will gain a new appreciaition for their climate impact. Your staff will be proud working for a green hotel.
  6. It's a good investment: offsetting helps your business support its CSR policy, improve its BEE scorecard and build brand value.
  7. It's a powerful tool for sustainable development: (South) African communities are provided with affordable, reliable and low-carbon energy solutions.
  8. It combats climate change: winning the battle against climate change requires the support and committment of not only governments, but also business.

IN SHORT


Our high quality projects sharpen your positioning and assist you in reaching corporate sustainability commitments - all while working towards the UN Sustainable Development Goals (SDGs).

CLIMATE COMMUNICATION


At Climate Neutral Group we feel that your achievements in turning your hotel, lodge, and B&B into a carbon neutral venture are a good reason to celebrate.

You will set the example and receive recognition from your guests and fellow industry leaders, who will be inspired by your actions.

We can help you further by developing and implementing targeted marketing campaigns to showcase your successful journey towards climate neutrality while underlining your ambitions and commitments to people and the planet.

Showcase your climate leadership by using our high-quality offset logos and certificates. Include these logos and certificates at your hotel, website, letterheads, vehicles and at events – in fact anywhere your brand touches!

OUR CLIMATE COMMUNICATION TOOLKIT


Whatever your marketing and communications goals are, we have the expertise and resources to help you deliver a powerful message. We empower you to demonstrate how your climate strategy has directly benefitted stakeholders by providing:

  • Compelling testimonials from those who benefit most directly from your commitments
  • Verifiable facts, statistics and figures adding to the effectiveness of your efforts
  • Photos and videos to underline the results of your solution

IN SHORT


Communicate your climate strategy, so you can build your brand and inspire other hotels to take responsibility for their emissions.